Sonae Arauco is pleased to announce its participation in SICAM 2024 in Pordenone. From October 15 to 18, 2024, the wood-based materials manufacturer will showcase its latest surface innovations at Stand A37 in Hall 7. 

The focus will be on a unique selection of decors and textures that perfectly embody the essence of organic materiality. “At SICAM we´ll have the opportunity to unveil our new Innovus Artwork Collection novelties - designed to enhance modern interiors - and to touch and feel the quality of our products firsthand”, explains Michelle Quintão – Global Marketing Director. 

Decors like Woodwork, Karlstad Oak Pale & Canasta perfectly capture the nature trend and pair seamlessly with the popular unis Deer, Avocado, and Guava. Numerous new Innovus Artwork decors will be showcased for the first time, including “Woven,” a wool texture reminiscent of knitted material and paired with the deep Cosmos texture for an authentic look. “Upscale” with the Stucco texture offers a structured matte finish, mimicking the beige Crema Marfil marble with its elegant, fine golden veins. “Riva Earth” with the Fusion texture impresses with its natural, classic elegance and provides a warm honey tone as an excellent alternative to the current oak trend. 

“We need to restore our senses to move ahead. This is the time to be inspired, to dare!”, says Michelle. The Innovus Collection is versatile, available as decorative panels as well as laminates. 

Sonae Arauco is committed to 100% sustainable wood sourcing and effective circular economy practices. The proportion of recycled wood in the products has been continuously increased, with some ranges containing up to 75% recycled material. The company aims to achieve climate neutrality by 2040. 

“Sicam is already a reference for our industry sector and for the company itself. Our sales team looks forward to engaging with customers and partners from around the world”, says Frederico Moniz - SWE Sales Director.