Adelaide Alves, Group R&D and Product Development Director, is one of the faces behind Sonae Arauco’s product solutions and explains the secret to such success.

“The harmonious merging of look and feel is a key success factor. Besides that, we have always thought of Innovus as a brand with its own identity and with the power to create meaningful solutions and experiences for people.”

The inspiration to keep creating a modern collection comes “from the latest trends in colours, materials, textures, but, mostly, from our perception of what people are looking for in order to decorate the spaces where they live, work, have fun...”. That is why it is so important and crucial to have a strong connection with the market.

When talking about the distinctive characteristics of Innovus’s decorative products, Adelaide points out the “range of unicolors that offers a perfect complement to the wood and fantasy decors, creating an entity that, playfully, allows customers to make the right choices for their projects.

“Overall, our collection is well structured and balanced on essential proposals, some of them with exceptionally appealing and trendy decors,” explains.

Adelaide also highlights the new textures presented by Sonae Arauco due to their quality and authentic touch and how well they match between them.