Sonae Arauco launches the fifth edition of Wood Made Stories magazine
Sonae Arauco has just launched the fifth edition of the award-winning magazine Wood Made Stories, specially made for employees who work in the company's 23 industrial and commercial units in nine countries.
"As the magazine continues to materialise our desire to give visibility to the different teams at Sonae Arauco that are leading the different projects, in this edition, wood solutions, which are the core of our business, take centre stage. Issue number five of Wood Made Stories is an improved version, in which the faces of employees are added to the presentation of the added value of using our products, and the result mirrors our best. We are 2600 employees, spread all over the world, but united by a common purpose - to improve people's lives through our products. With this magazine, we believe we have been able to present why we are proud to be part of this company, which is truly committed to creating a better world," explains Joana Martins, Director of Corporate Communication at Sonae Arauco.
There are many articles to prove this, including how the younger generations see the world of work and why they identify with the company's values, but also the reasons why a top manager, with over 25 years at Sonae Arauco, remains committed to showing the world the importance of wood solutions.
As in previous editions, this one also has a guest speaker. This time, Ulf Johansson, leader of the IKEA Wood Supply & Forestry global team, reveals his point of view on the importance of wood in mitigating climate change and reflects on what is "the greatest heritage of humanity", forests. As usual, Sonae Arauco's long-term vision is explored in the Great Report, which presents some of the company's most relevant projects regarding sustainable development. The company's commitment to the theme is also mirrored in the pages dedicated to the new Innovus Collection, whose Matching Our Nature concept brings to the market the implementation of a strategy inspired by nature, designed to be timeless and to escape the immediacy of trends, reaffirming Sonae Arauco as a key global player in the decorative panel sector.
Read the latest edition here