Mission, Vision and Values

Our vision is to create wood-based solutions for a better life, a better future and a better planet. 


We believe in the value of wood in people’s lives. Our vision is to provide sustainable wood-based solutions that improve quality of life, positively impacting the world and future generations. Our aim is to be the wood brand of choice for clients, employees, suppliers and communities.

Our mission is to sustainably develop, produce and deliver renewable wood-based solutions, through operational excellence, innovation, inspired people and partnerships, creating long-term value.


We have an industrial soul and we engage in long term value creating partnerships. We promote wood recyclability, circularity and carbon capture and retention. We seek excellence along the value chain, via passionate, transparent and empowered teamwork with our partners. Our everyday goal is to take our client’s ambitions further by offering an attractive and innovative combination of industrial expertise, functionality, quality, design and service.